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Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 to 1987 AgEcon
Rogers, Richard T..
Tipo: Working or Discussion Paper Palavras-chave: Agribusiness; Marketing.
Ano: 1993 URL: http://purl.umn.edu/25202
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ADVERTISING, STRUCTURAL CHANGE, AND U.S. NON-ALCOHOLIC BEVERAGE DEMAND AgEcon
Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M..
The dominant trend in U.S. non-alcoholic consumption over the past two decades has been a steady increase in soft-drink consumption, largely at the expense of milk and coffee and tea consumption. Our analysis suggests that the primary factors affecting this is that the price, advertising, and demographic elasticities estimated from the Rotterdam model are much smaller than the adjusted trend coefficients and the expenditure elasticities.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer/Household Economics; Demand and Price Analysis; Marketing.
Ano: 1998 URL: http://purl.umn.edu/20885
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Advertising, Structural Change, and U.S. Non-Alcoholic Drink Demand AgEcon
Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M..
The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising....
Tipo: Working Paper Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 1998 URL: http://purl.umn.edu/122688
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ADVERTISING TRADED GOODS AgEcon
Kinnucan, Henry W..
Nerlove and Waugh's theory of cooperative (generic) advertising is extended to include tax shifting, cost sharing, and trade. Comparative-static analysis indicates that trade reduces the incentive to promote in the domestic market, and this is true whether the industry inquestion is a net exporter or a net importer. The theory is applied to California egg advertising to demonstrate utility and to highlight the importance of including trade relationships in advertising benefit-cost studies.
Tipo: Conference Paper or Presentation Palavras-chave: International Relations/Trade; Marketing.
Ano: 1998 URL: http://purl.umn.edu/20965
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ADVERTISING TRADED GOODS AgEcon
Kinnucan, Henry W..
Nerlove and Waugh’'s theory of cooperative (generic) advertising is extended to the case of traded goods. Results suggest that trade reduces the incentive to promote by enlarging the effective supply or demand elasticity facing the industry. This is especially true in the net exporter situation where the enlarged demand elasticity (relative to the autarky case) limits the ability to shift advertising costs onto consumers. Simulations of the model using data and parameter values for the California egg industry suggest that ignoring trade prejudices benefit-cost ratios in favor of the promotion program. The upward bias, moreover, is significant even when the trade share is modest.
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1999 URL: http://purl.umn.edu/30872
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ADVERTISING-PRICING CONDUCT IN MEAT RETAILING AgEcon
Rhodes, V. James; Abou-Bakr, Ahmed.
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1974 URL: http://purl.umn.edu/29337
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ADVISORY SERVICE MARKETING PROFILES FOR CORN OVER 1995-2000 AgEcon
Martines-Filho, Joao Gomes; Irwin, Scott H.; Good, Darrel L.; Cabrini, Silvina M.; Stark, Brian G.; Shi, Wei; Webber, Rick L.; Hagedorn, Lewis A.; Williams, Steven L..
This report presents marketing profiles and loan deficiency payment/marketing loan gain profiles for the advisory services followed by the AgMAS Project for the 1995 through 2000 corn crops. Marketing profiles are constructed by plotting the cumulative net amount priced under each program's set of recommendations throughout a crop year. Loan deficiency payment/marketing loan gain (LDP/MLG) profiles are constructed by plotting the cumulative percentage of the crop on which the LDP/MLG was claimed during the crop year. Marketing profiles provide information to evaluate the style of advisory services in several ways. The percentage of crop priced is a measure of within-crop year price risk. The higher the proportion of a crop priced, the lower the...
Tipo: Working or Discussion Paper Palavras-chave: Marketing.
Ano: 2003 URL: http://purl.umn.edu/14776
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ADVISORY SERVICE MARKETING PROFILES FOR SOYBEANS OVER 1995-2000 AgEcon
Martines-Filho, Joao Gomes; Irwin, Scott H.; Good, Darrel L.; Cabrini, Silvina M.; Stark, Brian G.; Shi, Wei; Webber, Rick L.; Hagedorn, Lewis A.; Williams, Steven L..
This report presents marketing profiles and loan deficiency payment/marketing loan gain profiles for the advisory services followed by the AgMAS Project for the 1995 through 2000 soybean crops. Marketing profiles are constructed by plotting the cumulative net amount priced under each program's set of recommendations throughout a crop year. Loan deficiency payment/marketing loan gain (LDP/MLG) profiles are constructed by plotting the cumulative percentage of the crop on which the LDP/MLG was claimed during the crop year. Marketing profiles provide information to evaluate the style of advisory services in several ways. The percentage of crop priced is a measure of within-crop year price risk. The higher the proportion of a crop priced, the lower the...
Tipo: Working or Discussion Paper Palavras-chave: Marketing.
Ano: 2003 URL: http://purl.umn.edu/14791
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After the Ban: The Japanese Market for U.S. Beef AgEcon
Clemens, Roxanne.
In the months following the reopening of the Japanese market to imports of U.S. beef on July 26, 2006, Japanese importers were unable to procure adequate supplies. This paper discusses reasons for early supply shortages and some of the policy and trade issues that will affect demand for U.S. beef in the short to medium term. The paper also discusses current marketing efforts for domestic and imported beef, new marketing technologies, and general consumer trends. The information presented in this paper includes on-site observations and data from meetings with Japanese importers and retailers and industry experts during market research in Tokyo and Osaka in November 2006.
Tipo: Working or Discussion Paper Palavras-chave: Age verification; Beef traceability; Food safety; Japan; Marketing; International Relations/Trade.
Ano: 2007 URL: http://purl.umn.edu/9376
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Ag Transportation Issues Now and Tomorrow: "Agricultural Opportunities in Ocean Shipping" (PowerPoint) AgEcon
Lemm, Donna.
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2009 URL: http://purl.umn.edu/50585
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Agency Theory and Wheat Marketing in Australia AgEcon
Bushell, James; MacAulay, T. Gordon.
The dual class shareholding company has been adopted as a way of managing the single desk operating system for wheat in Australia. Using B Class ASX listed shares to fund the operation of the company, and the use of A Class grower held shares to control the direction of the company, the objectives of the current arrangements are to maximise net pool returns to growers. Using principal-agent theory, the current marketing arrangements are examined. Considering both groups of shareholders as principals of one agent, this paper has focused on examining the contracts between the agent and each principal, and the incentives provided by these contracts to the agent to act in the interests of each of the shareholder groups. The reward to the agent from each...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2007 URL: http://purl.umn.edu/10350
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Agribusiness Analysis San Antonio Market Area AgEcon
Powell, Gordon R.; McDonald, Russell F.; Branson, Robert E..
Tipo: Report Palavras-chave: Agribusiness Analysis; Agribusiness; San Antonio; Agribusiness; Marketing.
Ano: 1974 URL: http://purl.umn.edu/97286
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Agricultural and Food Security Policy Analysis in Central America: Assessing Local Institutional Capacity, Data Availability, and Outcomes AgEcon
Tschirley, David L.; Flores, Luis; Mather, David.
Performance of the agricultural sector in developing countries is fundamental to ensuring robust and equitable economic growth and broad-based food security. Yet donor support to agricultural development in developing countries has declined continuously for 30 years. This same period saw dramatic deterioration in developing countries’ institutional capacity to provide services to their agricultural sectors. These trends may now be changing, due in part to the global food price crisis of 2007 and 2008 and concerns that it unleashed about the world’s ability to feed its poorest inhabitants. This paper reports on the results of a two week trip to Guatemala and Nicaragua made by Michigan State University’s Food Security Group. The purpose of the trip was to...
Tipo: Report Palavras-chave: Agricultural sector; Central america; Food security; Agricultural and Food Policy; Food Security and Poverty; International Development; Marketing.
Ano: 2010 URL: http://purl.umn.edu/93029
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Agricultural Contracting Update, 2005 AgEcon
MacDonald, James M.; Korb, Penelope J..
More than half of all transactions for U.S. agricultural products are still conducted through spot market exchanges, in which commodities are bought and sold in open market transactions for immediate delivery. But a growing share of U.S. farm production is produced and sold under agricultural contracts. Such contracts between farmers and their buyers are reached prior to harvest (or before the completion stage for livestock) and govern the terms under which products are transferred from the farm. The shift of production to contracting coincides with shifts of production to larger farms. Contracts are far more likely to be used on large farms than on small ones. Marketing and production contracts covered 41 percent of the value of U.S. agricultural...
Tipo: Report Palavras-chave: Production contracts; Marketing contracts; Farm structure; Farm size; Contracting; Agricultural Resource Management Survey; ARMS; Risk analysis; Marketing; Production Economics; Risk and Uncertainty.
Ano: 2008 URL: http://purl.umn.edu/58639
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Agricultural Contracting Update: Contracts in 2003 AgEcon
MacDonald, James M.; Korb, Penelope J..
Marketing and production contracts covered 39 percent of the value of U.S. agricultural production in 2003, up from 36 percent in 2001 and a substantial increase over estimated values of 28 percent for 1991 and 11 percent in 1969. Large farms are far more likely to contract than small farms; in fact, contracts cover over half of the value of production from farms with at least $1 million in sales. Although use of both production and marketing contracts has grown over time, growth is more rapid for production contracts, which are largely used for livestock.
Tipo: Report Palavras-chave: Contracts; Contracting; Marketing contracts; Production contracts; Vertical integration; Vertical coordination; Market structure; Risk analysis; Price signals; Industrial Organization; Marketing.
Ano: 2006 URL: http://purl.umn.edu/33903
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Agricultural Contracts and Alternative Marketing Options: A Matching Analysis AgEcon
Katchova, Ani L..
The increasing use of agricultural contracts and processor concentration raises concerns that processors may offer lower contract prices in absence of local competition. This study examines the price competitiveness of marketing and production contracts depending on the availability of alternative marketing options. A propensity score matching method is used to compare prices using contract data from a farm-level national survey. The results show that the absence of other contractors or spot markets in producers’ areas does not lead to statistically significant price differences in agricultural contracts for most commodities, providing evidence that most agricultural processors do not exercise market power by reducing prices when other local buyers are not...
Tipo: Journal Article Palavras-chave: Agricultural prices; Alternative marketing options; Local competition; Marketing contracts; Production contracts; Propensity score matching; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Consumer/Household Economics; Demand and Price Analysis; Financial Economics; Marketing; Q13.
Ano: 2010 URL: http://purl.umn.edu/90672
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Agricultural Contracts and Alternative Marketing Options: A Matching Analysis AgEcon
Katchova, Ani L..
The increasing use of agricultural contracts and processor concentration raises concerns that processors may offer lower contract prices in absence of competition from other local contractors and spot markets. This study examines the price competitiveness of marketing and production contracts depending on the availability of alternative marketing options. A propensity score matching method is used to compare prices using contract data from a farm-level national survey. The results show that the absence of other contractors or spot markets in producers’ areas does not lead to significant price differences in agricultural contracts for most commodities, providing evidence that most agricultural processors do not exercise market power by reducing prices...
Tipo: Conference Paper or Presentation Palavras-chave: Alternative marketing options; Local competition; Marketing contracts; Production contracts; Agricultural prices; Propensity score matching; Agribusiness; Marketing.
Ano: 2008 URL: http://purl.umn.edu/6336
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AGRICULTURAL COOPERATION AND PRODUCE MARKETING IN SOUTHWEST VIRGINIA AgEcon
Trupo, Paul; Colavito, Luke A.; Reaves, Dixie Watts; Coale, Charles W., Jr.; Norton, George W..
Growers and community leaders have expressed interest in establishing a horticultural shipping-point market in Southwest Virginia. This paper reports on a study that assessed whether horticultural production would be profitable in the region and, if so, the physical and organizational requirements for a successful shipping-point market. It appears that tomatoes, peppers, and pumpkins can be produced and marketed profitably to large-volume wholesale buyers if growers meet the exacting requirements of the retailers. A cooperative association is the organizational structure with the greatest chance of success. At the conclusion of this study, a shipping-point market in the recommended form was established in Southwest Virginia.
Tipo: Journal Article Palavras-chave: Agribusiness; Marketing.
Ano: 1998 URL: http://purl.umn.edu/26874
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Agricultural Cooperatives and Market Performance in Food Manufacturing AgEcon
Rogers, Richard T.; Petraglia, Lisa M..
Support for the cooperative yardstick hypothesis was found using a standard structure-performance model that was extended to include a cooperative market share variable and was estimated with a large cross-section of food manufacturing markets. Market concentration and advertising intensity were positively related to price-cost margins. In addition, the aggregate market share of the one hundred largest agricultural marketing cooperatives was inversely related to price-cost margins. The magnitude of the effect was largest in the more concentrated markets. This suggests that. where cooperatives have vertically extended themselves into food processing. more competitive outcomes are found even in highly concentrated markets.
Tipo: Journal Article Palavras-chave: Agribusiness; Marketing.
Ano: 1993 URL: http://purl.umn.edu/46399
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Agricultural development in the northern area of Thailand Thai Agricultural
Prapatana Sittisung.
Palavras-chave: Agricultural development; Northern area; Thailand; Production technology; Post harvest; Transportation; Marketing; Storage; Exports; Irrigation; Education; Research; ข้าวโพด; เทคโนโลยีการผลิต; เทคโนโลยีหลังการเก็บเกี่ยว; การขนส่ง; การตลาด; การเก็บรักษา; การส่งออก; การให้น้ำชลประทาน; การศึกษา; การวิจัย; แรงงาน.
Ano: 1979 URL: http://anchan.lib.ku.ac.th/agnet/handle/001/3998
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