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Registros recuperados: 3.309 | |
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Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M.. |
The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising.... |
Tipo: Working Paper |
Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/122688 |
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Kinnucan, Henry W.. |
Nerlove and Waugh's theory of cooperative (generic) advertising is extended to include tax shifting, cost sharing, and trade. Comparative-static analysis indicates that trade reduces the incentive to promote in the domestic market, and this is true whether the industry inquestion is a net exporter or a net importer. The theory is applied to California egg advertising to demonstrate utility and to highlight the importance of including trade relationships in advertising benefit-cost studies. |
Tipo: Conference Paper or Presentation |
Palavras-chave: International Relations/Trade; Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/20965 |
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Kinnucan, Henry W.. |
Nerlove and Waugh's theory of cooperative (generic) advertising is extended to the case of traded goods. Results suggest that trade reduces the incentive to promote by enlarging the effective supply or demand elasticity facing the industry. This is especially true in the net exporter situation where the enlarged demand elasticity (relative to the autarky case) limits the ability to shift advertising costs onto consumers. Simulations of the model using data and parameter values for the California egg industry suggest that ignoring trade prejudices benefit-cost ratios in favor of the promotion program. The upward bias, moreover, is significant even when the trade share is modest. |
Tipo: Journal Article |
Palavras-chave: Marketing. |
Ano: 1999 |
URL: http://purl.umn.edu/30872 |
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Martines-Filho, Joao Gomes; Irwin, Scott H.; Good, Darrel L.; Cabrini, Silvina M.; Stark, Brian G.; Shi, Wei; Webber, Rick L.; Hagedorn, Lewis A.; Williams, Steven L.. |
This report presents marketing profiles and loan deficiency payment/marketing loan gain profiles for the advisory services followed by the AgMAS Project for the 1995 through 2000 corn crops. Marketing profiles are constructed by plotting the cumulative net amount priced under each program's set of recommendations throughout a crop year. Loan deficiency payment/marketing loan gain (LDP/MLG) profiles are constructed by plotting the cumulative percentage of the crop on which the LDP/MLG was claimed during the crop year. Marketing profiles provide information to evaluate the style of advisory services in several ways. The percentage of crop priced is a measure of within-crop year price risk. The higher the proportion of a crop priced, the lower the... |
Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
Ano: 2003 |
URL: http://purl.umn.edu/14776 |
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Martines-Filho, Joao Gomes; Irwin, Scott H.; Good, Darrel L.; Cabrini, Silvina M.; Stark, Brian G.; Shi, Wei; Webber, Rick L.; Hagedorn, Lewis A.; Williams, Steven L.. |
This report presents marketing profiles and loan deficiency payment/marketing loan gain profiles for the advisory services followed by the AgMAS Project for the 1995 through 2000 soybean crops. Marketing profiles are constructed by plotting the cumulative net amount priced under each program's set of recommendations throughout a crop year. Loan deficiency payment/marketing loan gain (LDP/MLG) profiles are constructed by plotting the cumulative percentage of the crop on which the LDP/MLG was claimed during the crop year. Marketing profiles provide information to evaluate the style of advisory services in several ways. The percentage of crop priced is a measure of within-crop year price risk. The higher the proportion of a crop priced, the lower the... |
Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
Ano: 2003 |
URL: http://purl.umn.edu/14791 |
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Clemens, Roxanne. |
In the months following the reopening of the Japanese market to imports of U.S. beef on July 26, 2006, Japanese importers were unable to procure adequate supplies. This paper discusses reasons for early supply shortages and some of the policy and trade issues that will affect demand for U.S. beef in the short to medium term. The paper also discusses current marketing efforts for domestic and imported beef, new marketing technologies, and general consumer trends. The information presented in this paper includes on-site observations and data from meetings with Japanese importers and retailers and industry experts during market research in Tokyo and Osaka in November 2006. |
Tipo: Working or Discussion Paper |
Palavras-chave: Age verification; Beef traceability; Food safety; Japan; Marketing; International Relations/Trade. |
Ano: 2007 |
URL: http://purl.umn.edu/9376 |
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Bushell, James; MacAulay, T. Gordon. |
The dual class shareholding company has been adopted as a way of managing the single desk operating system for wheat in Australia. Using B Class ASX listed shares to fund the operation of the company, and the use of A Class grower held shares to control the direction of the company, the objectives of the current arrangements are to maximise net pool returns to growers. Using principal-agent theory, the current marketing arrangements are examined. Considering both groups of shareholders as principals of one agent, this paper has focused on examining the contracts between the agent and each principal, and the incentives provided by these contracts to the agent to act in the interests of each of the shareholder groups. The reward to the agent from each... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
Ano: 2007 |
URL: http://purl.umn.edu/10350 |
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Trupo, Paul; Colavito, Luke A.; Reaves, Dixie Watts; Coale, Charles W., Jr.; Norton, George W.. |
Growers and community leaders have expressed interest in establishing a horticultural shipping-point market in Southwest Virginia. This paper reports on a study that assessed whether horticultural production would be profitable in the region and, if so, the physical and organizational requirements for a successful shipping-point market. It appears that tomatoes, peppers, and pumpkins can be produced and marketed profitably to large-volume wholesale buyers if growers meet the exacting requirements of the retailers. A cooperative association is the organizational structure with the greatest chance of success. At the conclusion of this study, a shipping-point market in the recommended form was established in Southwest Virginia. |
Tipo: Journal Article |
Palavras-chave: Agribusiness; Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/26874 |
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Rogers, Richard T.; Petraglia, Lisa M.. |
Support for the cooperative yardstick hypothesis was found using a standard structure-performance model that was extended to include a cooperative market share variable and was estimated with a large cross-section of food manufacturing markets. Market concentration and advertising intensity were positively related to price-cost margins. In addition, the aggregate market share of the one hundred largest agricultural marketing cooperatives was inversely related to price-cost margins. The magnitude of the effect was largest in the more concentrated markets. This suggests that. where cooperatives have vertically extended themselves into food processing. more competitive outcomes are found even in highly concentrated markets. |
Tipo: Journal Article |
Palavras-chave: Agribusiness; Marketing. |
Ano: 1993 |
URL: http://purl.umn.edu/46399 |
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Registros recuperados: 3.309 | |
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